"Quality Care. Close to Home.”
Client: Schneck Medical Center
Role: Creative & Media Strategist
Foundational Insights:
62%
of patients prioritize hospital reputation
84%
of patients trust their personal doctor
Idea:
Establish reputation and trust in the community by putting Schneck Medical Center doctors front and center on CTV and programmatic channels.
Results:
81%
VCR programmatic
goal: 60%
95%
VCR CTV
goal: 86%
0.54%
CTR Display
goal: 0.10%