“America 250”
Client: Great Ohio Lodges
Role: Media Strategist
Foundational Insights:
66%
of US travelers use video as a top travel inspiration source
77%
of US travelers say price/value is the biggest factor in trip booking
Idea:
Promote Great Ohio Lodge’s promotions and events for America 250 across Meta and YouTube to reach users on high-value platforms that influence travel planning, paired with programmatic channels to increase outreach in our target market.
Place the promotional $250 deal front and center in copy to give users immediate access to the information they value most.
Ohio Travel Association RUBY Award Winner
Results:
5.7M
impressions
30% above goal
97k
page views
85% above goal
8.4k
leads
18% above goal